Hands-on guides to writing titles, subtitles, short descriptions, promotional text, release notes, and keyword fields that earn search relevance and persuade visitors to install.
10 guides
Write iOS subtitles that add search relevance and persuade, using six reusable patterns, character-budget tactics, and a testing routine.
Choose an app name and store title that balance brand memory, search relevance, trademark safety, and long-term flexibility.
Craft a Google Play short description that earns relevance and persuades, with patterns, mistakes to avoid, and testing advice.
Use iOS promotional text for timely messages, events, and tests without a new app version, and know what it does and does not influence.
Write What's New text that informs existing users, supports reviews, and reinforces store messaging without hype.
Select primary and secondary categories using competition, audience fit, chart dynamics, and policy, and learn when changing category is worth it.
Manage branded and generic keyword portfolios, protect brand search, and avoid overspending metadata on terms you already win.
Spot and fix cases where duplicated or overlapping terms waste limited fields, and understand where cannibalization concerns do and do not apply.
Plan a rename or rebrand with attention to rankings, recognition, reviews, trademark, and communication.
Structure the App Store description for readers, since iOS does not index it for search, with clear value, proof, and calls to action.