Launch, featuring, events, pre-registration, and discovery channels that extend reach beyond keyword rankings.
5 guides
Evaluate App Clips and Google Play Instant as lightweight entry points, with use cases, constraints, and measurement considerations.
Use Play pre-registration to collect interested users before release, with messaging, assets, and launch coordination.
Prepare for app discovery through AI assistants and conversational search by clarifying positioning, structured information, and brand presence.
Understand what Apple and Google editorial teams look for, how to signal feature-readiness, and how to prepare operationally for a featuring spike.
Plan time-bound In-App Events that qualify for App Store placement, measure their impact, and avoid the overuse that causes event fatigue.