App Store Optimization Agency in India
Google Play-first ASO, regional-language listings and ratings management for Indian apps, from our offices in Mumbai and Noida.
Free audit delivered within 24 hours. No credit card required.
Trusted by Leading Brands India
Results for Indian app brands
The Indian market
What makes ASO in India different
Most smartphones in India run Android, users search in English, Hindi and regional languages, and many install on budget phones with limited storage. An ASO plan for India has to start from those facts.
Google Play first
Google Play drives most installs in India, and it indexes the title, short description and full description. We write those fields for Indian search behaviour, then adapt the App Store listing for iOS users.
Hindi and regional-language listings
Google Play supports listings in Hindi, Bengali, Marathi, Tamil, Telugu, Kannada, Malayalam, Gujarati and other Indian languages. We research keywords in each language, including Hinglish and transliterated searches, rather than translating English keywords.
Fintech and lending compliance
Finance apps in India face extra Google Play declarations and close review of claims. We keep listings accurate, avoid return or approval promises, and check them against current policy. Our Indiabulls Securities work moved 50+ unranked keywords into the Top 50.
Read the Indiabulls Securities case study →Ratings at scale
High-volume Indian apps collect thousands of reviews a month. For Pepperfry, review replies and feedback-driven fixes took the app rating from about 3.9 to 4.4+, and the rating has held month on month.
Read the Pepperfry case study →App size and seasonality
Download size affects conversion on budget phones and slow networks, so we flag size in audits. We also plan creative and keyword updates around festival sales and big sporting events, when search demand shifts.
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Complete App Store Optimization Services
Everything you need to dominate app store rankings and drive organic downloads.
Full-Service ASO
Boost your app's discoverability and downloads with our comprehensive ASO services. From optimizing metadata to refining your app store listing.
Keyword Research & Rankings
We research the keywords Indian users search in English, Hindi, regional languages and Hinglish, so your app appears in the searches that matter on Google Play and the App Store.
Design Services & A/B Testing
Make a lasting first impression with stunning app screenshots, videos, and icons. We conduct rigorous A/B testing to identify visuals that convert.
App Reputation Management
Reply to high review volumes in English and Hindi, time in-app rating prompts, and turn recurring complaints into product fixes, as we did for Pepperfry.
Paid User Acquisition (UA)
Google App Campaigns and Apple Search Ads planned alongside ASO, so paid traffic lands on listings already built to convert Indian users.
Creative Asset Optimization
A/B tested screenshots, icons, and promotional videos that convert browsers into loyal users. Data-driven creative decisions.
Client Feedback and Results
"We absolutely love the work the ASOWin team does for our App on a daily basis. Super satisfied and we highly value the dedication and high quality service offered."Pepperfry
Case study
Indiabulls Securities
50+ keywords from unranked into the Top 50
Read the case study →Case study
LSM Apps
#10 to #2 for “Phone” on US Google Play
Read the case study →The ASO Agency That Delivers Results
Our Mumbai and Noida teams work in your time zone and know the Indian market: Google Play-first listings, regional-language keywords, fintech compliance and festival-season planning.
How Our App Store Optimization Works
A proven, data-driven approach to improve your app rankings.
Free Audit
Complete ASO analysis of your app
Strategy
Custom keyword & ranking plan
Execution
Optimize listings & creative assets
Growth
Track rankings & iterate
Frequently Asked Questions
Common questions from Indian app teams
1.Why do Indian apps need a different ASO approach?
Most smartphones in India run Android, users search in English, Hindi, regional languages and Hinglish, and many use budget phones with limited storage. That makes Google Play metadata, regional-language listings and app size central to ASO in India.
2.Do you create Hindi and regional-language store listings?
Yes. Google Play supports listings in Hindi and other Indian languages such as Bengali, Marathi, Tamil and Telugu. We research keywords in each language, including transliterated searches, instead of translating English keywords.
3.Which Indian apps has ASOWin worked with?
Published case studies include Pepperfry, whose app rating rose from about 3.9 to 4.4+, and Indiabulls Securities, where 50+ previously unranked keywords moved into the Top 50 on both stores.
4.Can you work on fintech and lending apps in India?
Yes. Finance apps in India face extra Google Play declarations and close review of their claims. We keep listings accurate, avoid promises about returns or approvals, and check metadata against current store policy.
5.How much does ASO cost in India?
It depends on the number of apps, stores and Indian languages, and on whether you need creative production or review management as well. ASOWin starts with a free ASO audit, then quotes a monthly retainer for the agreed scope. Regional-language listings add cost per language, so a common approach is to start with English and Hindi and expand from there.
6.Where is ASOWin's team in India?
ASOWin has offices in Mumbai and Noida, so Indian clients work with a team in their own time zone.
7.Do you guarantee rankings on the Play Store?
No. Google and Apple decide rankings and no agency controls them. We commit to the research, testing and transparent reporting, and our case studies show the results.
Get in touch
How can we help?
Tell us about your app. Our team will review your store listing and send you a free ASO audit.
- No long-term contracts required
- Free comprehensive ASO audit
- Pay monthly, cancel anytime
- Dedicated account manager
Response time
Within 24 hours
Trusted by app teams in India
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