Onboarding, push notifications, referrals, churn reduction, and retention benchmarks that turn installs into active users and protect the ratings that ASO depends on.
6 guides
Design app onboarding that activates users: define the aha moment, cut friction, time permission requests, personalize lightly, and measure activation.
Build a push notification strategy that improves retention: opt-in timing, message types, personalization, frequency, platform rules, and measurement.
Design an app referral program that grows: choosing rewards, two-sided incentives, sharing moments, deep links, store policy limits, and fraud prevention.
How to calculate mobile app retention rate, the difference between classic and rolling retention, typical day 1, 7, and 30 ranges, and how to improve them.
Why users uninstall apps and how to reduce churn: onboarding gaps, notifications, storage, bugs, and expectation mismatch, plus how to measure uninstalls.
Chasing installs without retention hurts long-term ASO. Learn how retention and acquisition work together and why both matter for sustainable app store rankings.