Measurement

Read A/B test results correctly: confidence, sample size, test duration, practical significance, and how to avoid false winners.

Plan a quarter of experiments across metadata, creative, and pages with clear hypotheses, sequencing, ownership, and review cycles.

Design a dashboard that joins store consoles, rank tracking, and product analytics, with consistent definitions and a useful review rhythm.

Understand store funnel metrics, how they relate, and which ratio reveals a visibility problem versus a conversion problem.

Estimate organic uplift, separate paid and organic effects, and use experiments and holdouts to attribute ASO impact credibly.

Build an ASO scorecard across discovery, conversion, quality, retention, and value with clear definitions, segments, and decision rules.

Use App Store Connect Analytics to evaluate acquisition sources, conversion, custom product pages, PPO tests, territories, and downstream value.

Analyze Google Play store performance by acquisition context, country, language, listing, and cohort quality to prioritize the next ASO action.

Audit app store visibility, positioning, conversion, localization, ratings, quality, analytics, and operations—and turn findings into a prioritized roadmap.