Localization, not translation
A translated listing keeps your English keywords in another language, but people in each market search in their own words. We rebuild the keyword strategy for every locale, then write metadata and creative that match local search behaviour on each store.
Keyword research in each language
We start from what people in each market search for, including local terms, brand names and English loanwords, instead of translating your English keyword list.
Localized metadata for both stores
App name, subtitle and keyword field on the App Store; title, short description and full description on Google Play, written by native speakers for each locale.
Cross-localization
Each App Store storefront indexes more than one localization. The US storefront also reads Spanish (Mexico), for example. We use those extra fields for new keywords rather than repeats.
Localized screenshots and video
Translated captions, local currency and examples, and culturally relevant visuals for your priority markets, tested before they roll out everywhere.
Localized review replies
Replies to reviews in the reviewer's language, so ratings in new markets get the same care as your home market.
Market prioritisation
We size each market by search demand and competition, so you localize first where it will pay back fastest.
How a localization project works
- 01
Market and language audit
Which storefronts already send impressions, where competitors are localized, and which languages to add first.
- 02
Native keyword research
Keyword lists built in each language with search popularity, relevance and difficulty.
- 03
Metadata and creative
Localized listings and screenshots for each priority market, reviewed by native speakers.
- 04
Test and measure
Store listing experiments on Google Play, product page optimization on the App Store, and keyword tracking per storefront.
Markets and languages
Our teams work from Fremont, Mumbai, Noida, Jakarta and Singapore, and we bring in native-speaking specialists for other languages. See how we approach the US, India, Indonesia and Spain and Latin America, or read how localization fits into our App Store Optimization service.
Localization guides
Frequently Asked Questions
Common questions about App Store Localization
1.What is app store localization?
App store localization adapts your App Store and Google Play listing for each language and market: the title, subtitle or short description, keywords, description, screenshots and preview video. Done well, it is new keyword research in each language, not a translation of the English listing.
2.How is localization different from translation?
Translation converts your English words. Localization starts from what people in each market actually search for, which is often a different term, a local brand name or a mix of English and the local language, and from what makes them install.
3.What is cross-localization on the App Store?
Each App Store storefront indexes more than one localization. The US storefront, for example, also indexes Spanish (Mexico) metadata. Filling those extra fields with different keywords increases the number of searches an app can rank for.
4.Which languages do you localize into?
Our published results include English and Spanish-language ASO, our Jakarta team works in Bahasa Indonesia, and we work with native-speaking specialists for other languages. For Bybit, Spanish-language ASO produced Top 3 rankings in Spain and Latin America.
5.Should screenshots be localized too?
Yes, for priority markets. Localized captions and culturally relevant visuals usually convert better than English screenshots. We test localized creatives with store listing experiments on Google Play and product page optimization on the App Store.
