Search visibility
Improve keyword rankings globally and increase visibility in competitive gaming categories.
VIKER GAMES × ASOWIN / MOBILE GAME ASO CASE STUDY
Viker Games reaches #1 in Australia.
500,000+ installs in one day.
ASOWin delivered end-to-end app store optimization across multiple Viker game titles. The campaign reported a #1 Top Free Games ranking in Australia and more than half a million installs in a single day.
- CLIENT
- Viker Games
- INDUSTRY
- Mobile gaming
- MARKETS
- Global / Australia result
- ENGAGEMENT
- App store optimization
01 / ABOUT THE CLIENT
About Viker Games
Viker Games is a mobile game studio in London, UK, known for casual and puzzle games. Its portfolio includes multiple mobile game titles.
Viker partnered with ASOWin to improve global growth and app store visibility through app store optimization.
02 / THE PROBLEM
Increase game visibility and organic installs.
Viker wanted to improve global keyword rankings, optimize store creatives and conversion rates, and grow installs without heavy reliance on paid acquisition.
Listing conversion
Improve store creatives and conversion rates so listing visits can become installs.
Organic acquisition
Grow installs organically without heavy reliance on paid acquisition.
03 / THE SOLUTION
End-to-end ASO across multiple game titles.
The ASOWin team worked closely with Viker Games on competitive analysis, keyword research and targeting, store listing optimization, and category positioning.
Analyze competing games.
Competitive analysis helped shape the ASO strategy for Viker’s titles in crowded gaming categories.
Research and target gaming keywords.
The team researched and targeted relevant gaming keywords to improve app store search visibility.
Optimize store listings.
Store listing optimization addressed how the games were presented to potential players, supporting the campaign’s conversion goals.
Refine category positioning.
Category positioning formed part of the end-to-end ASO work across multiple game titles.
THE ASO STRATEGYFour areas of optimization.
04 / THE RESULTS
#1 in Australia. 500,000+ installs in a day.
The campaign reported a #1 Top Free Games chart position in Australia, 500,000+ installs in a single day, and rankings for multiple high-value gaming keywords.
AUSTRALIA / TOP FREE GAMES
#1Reported chart ranking during the campaign.
INSTALLS IN ONE DAY
500,000+Reported single-day installs, not a daily average.
GAMING KEYWORDS
MultipleRankings achieved for high-value gaming keywords.
Results reported in the Viker Games campaign deck. The source does not specify campaign dates, the store, or the scope of the install total across game titles.
LONG-TERM PARTNERSHIP
The campaign’s success led to a long-term partnership with Viker Games.
WORK WITH ASOWIN
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