Results for games
#1
Top Free Games in Australia, with 500,000+ installs in a single day.
Read the Viker Games case study →500,000+
Installs in one day, plus rankings for multiple high-value gaming keywords.
Read the Viker Games case study →
Gaming clients also include Zupee.
What makes game ASO different
Players decide in seconds, mostly from the icon, the first screenshots and the video. Games also change constantly, so the store listing has to keep up with events and updates.
Creative-led conversion
Icon, preview video and the first two screenshots do most of the work. We test them with product page optimization on the App Store and store listing experiments on Google Play.
Genre and mechanic keywords
Players search by genre, mechanic and theme, such as merge, idle, word or racing, as well as by game names. We build keyword sets around those terms for each store.
Events that refresh the listing
Apple in-app events and Google Play promotional content appear on the store and in search. We plan them around updates and seasons to bring back lapsed players and win new ones.
Launches and pre-registration
Soft launches and Google Play pre-registration give early data on creatives and keywords before a global launch, when rankings matter most.
Localization for global charts
Charts are country by country. Localized keywords and screenshots help a game compete in each market it targets.
Ratings after updates
Bugs and balance changes show up in ratings within hours of an update. We monitor reviews by version, reply quickly and prompt for ratings after wins, not losses.
Game ASO guides
The services behind this work: creative A/B testing, App Store Optimization and localization.
Frequently Asked Questions
Common questions from game studios
1.How is ASO for games different from ASO for apps?
Games convert mostly on creative: the icon, preview video and first screenshots. Players search by genre and mechanic, and listings need regular refreshes for events and updates, so game ASO leans on creative testing and live events more than app ASO does.
2.What results has ASOWin achieved for games?
For Viker Games, ASOWin's campaign reported a #1 Top Free Games position in Australia, 500,000+ installs in a single day and rankings for multiple high-value gaming keywords.
3.Do in-app events help game rankings?
They can help visibility. Apple in-app events and Google Play promotional content appear on the store and in search results, giving players a reason to install or return. Plan them around real content updates.
4.Should we test creatives before a global launch?
Yes. A soft launch or Google Play pre-registration gives early data on which icon, video and screenshots convert, so the global launch starts with proven creatives.
5.Do you localize games for different markets?
Yes. Charts are country by country, so localized keywords and screenshots help a game compete in each market. We work with native-speaking specialists for each language.
