Results for finance apps
50+
Previously unranked keywords moved into the Top 50 on both app stores.
Read the Indiabulls Securities case study →Top 3
Rankings in Spain and Latin America through Spanish-language ASO for a crypto platform.
Read the Bybit case study →
Finance clients also include Bajaj Finserv, Volt Money and Ring (by Kissht).
What makes fintech ASO different
Finance is one of the most competitive and most closely reviewed categories in both stores. Users install only when they trust the app, and the stores check finance claims carefully.
Trust decides the install
Security, regulation and brand recognition carry more weight than features. We lead screenshots with the trust signals users look for and keep them consistent with the app itself.
Claims that pass review
Promises of guaranteed returns, instant approval or risk-free investing can get a listing rejected and erode trust. We write metadata that is specific and accurate, and check it against current store policy.
Finance declarations and licences
Google Play asks every app to complete a financial features declaration, and lending, trading and crypto apps face extra licensing requirements in many countries. We plan listings around what each market allows.
Ratings around KYC and payouts
Reviews in finance spike around onboarding, verification and payout issues. We reply quickly, route recurring problems to product and time rating prompts after successful transactions.
Keywords people actually search
Users search for jobs to be done, like sending money, buying stocks or checking a credit score, more than for product names. We map those intents to each store's indexed fields.
Localized finance terms
Finance vocabulary differs between markets and languages. For Bybit, Spanish-language crypto keywords drove Top 3 rankings in Spain and Latin America.
Fintech ASO guides
The services behind this work: App Store Optimization, app reputation management and localization.
Frequently Asked Questions
Common questions from fintech app teams
1.What does an ASO agency do for fintech apps?
It researches the finance searches your users make, writes accurate metadata for each store, tests trust-led screenshots, and manages ratings around onboarding and payouts. ASOWin's finance work includes Indiabulls Securities, where 50+ unranked keywords moved into the Top 50.
2.Can fintech apps promise returns or instant approval in their listing?
They shouldn't. Claims like guaranteed returns, risk-free investing or instant approval can get a listing rejected, attract regulators' attention and damage trust. Specific, accurate benefits work better and stay within store policy.
3.Do crypto and lending apps face extra store rules?
Yes. Google Play asks every app for a financial features declaration, and crypto, trading and lending apps need the right licences in many countries on both stores. Rules change, so we check each market's current policy before planning a listing.
4.How do ratings affect finance app installs?
Finance users compare ratings closely before trusting an app with money. Replying to reviews about verification or payouts, fixing recurring issues and prompting for ratings after successful transactions all help lift the rating and conversion.
5.Do you localize fintech listings?
Yes. Finance vocabulary varies by market and language. For Bybit, Spanish-language crypto keywords produced Top 3 rankings in Spain and Latin America.
