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BYBIT × ASOWIN / LOCALIZED ASO CASE STUDY

Bybit achieves Top 3 rankings
across Spain & Latin America.

ASOWin implemented a strategic app store optimization campaign for Spanish-speaking markets, focusing on keyword rankings and store listings.

Concept artwork of a Bybit-branded phone and gold Bitcoin coin against a global backdrop
BYBIT / CONCEPT ARTWORK
CLIENT
Bybit
INDUSTRY
Crypto / FinTech
MARKETS
Spain & Latin America
ENGAGEMENT
Localized app store optimization

01 / ABOUT THE CLIENT

About Bybit

Bybit is a cryptocurrency exchange with products spanning spot trading, derivatives, and copy trading. Its mobile app brings these trading tools to a global audience.

With an established international presence, Bybit wanted to expand mobile app visibility and user acquisition in Spanish-speaking markets, including Spain and Latin America.

02 / THE PROBLEM

Improve organic visibility in Spanish-speaking markets.

The crypto app category is competitive. Bybit needed a stronger organic presence in the searches used by Spanish-speaking audiences.

01

Search visibility

Improve keyword rankings in Spain and become easier to discover for relevant crypto searches.

02

Local relevance

Connect the store listing with Spanish-language search intent in a crowded app category.

03

Regional acquisition

Support organic user acquisition in Spanish-speaking Latin American markets.

03 / THE SOLUTION

Optimize Spanish keywords and app store listings.

ASOWin began with Spain, bringing keyword optimization and store listing relevance together around the needs of Spanish-speaking users.

01

Optimize keyword rankings in Spain.

The engagement began with Spain, focusing on keyword rankings and store listing optimization in a priority Spanish-speaking market.

02

Target competitive crypto keywords in Spanish.

Targeted competitive crypto-related keywords in Spanish to strengthen Bybit’s visibility where potential users search for trading apps.

03

Optimize localized store listings.

Combined keyword optimization with a localized store listing strategy, helping connect Bybit’s product offering with Spanish-speaking audiences.

04

Support organic acquisition in Latin America.

Extended the strategic focus to Spanish-speaking Latin America, with organic acquisition and a stronger app store presence as the campaign goals.

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THE DISCOVERY EXPERIENCEBybit in Spanish-language Google Play search.
Google Play search visual from the Bybit campaign deck, showing Bybit alongside Binance and Coinbase in a Spanish-language interface
Google Play search visual supplied in the campaign deck. Shown for context; it does not independently establish a dated ranking result. View full size ↗

04 / THE RESULTS

Top 3 rankings in Spain and Latin America.

The Bybit campaign overview reports Top 3 rankings across Spain and Latin America through strategic app store optimization.

Top 3
REPORTED CAMPAIGN RESULT

Spain & Latin America

Localized keyword strategy and store listing optimization, focused on Spanish-speaking discovery.

Source: ASOWin’s Bybit campaign overview. The result describes the campaign outcome, not live rankings. The supplied overview does not specify the ranking dates or individual keywords.

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