ASO and growth playbooks for mobile games by genre, from hyper-casual and puzzle to RPG, strategy, and card games, plus soft launch, live ops, creatives, and localization.
11 guides
ASO for hyper-casual and hybrid-casual games: satisfying icons and screenshots, video-first creative, keyword themes, app size, and retention-aware growth.
ASO for puzzle games: sub-genre keywords, icons and screenshots that show the puzzle, older-audience messaging, daily challenges, and honest brain claims.
ASO for RPG and strategy games: genre keywords, cinematic yet honest creative, pre-registration, community proof, loot box disclosure, and LTV-focused growth.
ASO for board and card games: classic game keywords, trademark pitfalls, multiplayer and offline features, older and family audiences, and regional demand.
ASO for sports betting, real-money casino, and social casino apps: licensing, store policies, geo-restrictions, age ratings, compliant metadata, and trust.
Plan a mobile game soft launch: choosing test markets, the KPIs to hit, ASO and creative testing, paid UA in soft launch, and criteria for global launch.
Use live ops for game ASO: planning an event calendar, Apple in-app events, Google Play promotional content, store creative refreshes, and measuring impact.
Design store creatives for mobile games: genre-clear icons, gameplay screenshots, preview videos and trailers, feature graphics, and how to test them.
Run keyword research for mobile games: genre, mechanic, theme, and mood terms, competitor and review mining, metadata placement, and avoiding trademarks.
Localize mobile games for ASO: prioritize markets, research local keywords, culturalize creative, protect in-game translation quality, and measure results.
A complete ASO playbook for mobile games covering creative testing, video-first store listings, event-based keyword updates, and genre-specific keyword competition.