The feature graphic is a banner shown in some Google Play placements and above the video thumbnail. Keep it simple, with one clear message, readable text, and the brand, designed to work at small sizes and aligned with your icon and screenshots.
Know where it appears
The graphic can appear in featured placements, collections, and on the listing, depending on context. Check current specifications for dimensions and file format in Play Console documentation.
Design for several display sizes, since it may be cropped or scaled.
Keep the message focused
Use one headline, a clear visual of the product or outcome, and consistent branding. Avoid clutter, tiny text, and promotional badges that may violate policy.
Do not use it for rankings or unverifiable claims.
Respect safe areas
Keep important text and logos away from edges and from areas where a video play button may overlay. Test the graphic with and without overlays.
Use high contrast so it remains legible on bright and dark backgrounds.
Align with the listing and test
Match colors and style to the icon and screenshots for a cohesive page. Test variants through listing experiments where supported, and measure the effect on conversion.
Refresh for major releases and seasons.
Common mistakes with Google Play feature graphic
Cramming a headline, screenshots, badges, and a logo into one banner makes it unreadable at small sizes. Placing text where the video play button overlays it is common. Another mistake is using claims such as number one that policies do not allow.
Teams also design it in isolation, so it clashes with the icon and screenshots.
Google Play feature graphic: a worked example
A fitness app replaces a crowded banner with a clean image of one workout screen, a short headline, and the logo, all placed inside safe margins.
It tests the new graphic through a listing experiment and keeps the style consistent with the icon and screenshots.
How to do it, step by step
- Check current specificationsConfirm dimensions and file rules in Play Console.
- Write one headlineUse a short message that matches the listing.
- Design inside safe marginsKeep text and logos away from edges and the video play button area.
- Match the icon and screenshotsUse the same color and style.
- TestCompare variants in a listing experiment.
Before and after examples
Illustrative examples written for a generic app in this category, not client results. Swap in your own product, audience, and data.
Logo, three badges, four screenshots, and small text
One workout screen, a headline, and the logo
Why it works: Simplicity reads at small sizes.
Headline under the play button
Headline in the upper left safe area
Why it works: Overlays can hide text.
No. 1 app
Plan your week in one tap
Why it works: Superlatives can break policy.
Action plan
- Check current specifications
- Use one clear message
- Avoid tiny text
- Respect overlay safe areas
- Match icon and screenshot style
- Test variants
Metrics to monitor
- Listing conversion
- Featured placement impressions
- Experiment lift
- Policy compliance issues
Record the baseline, release date, audience, markets, and external changes before interpreting movement. Rankings and conversion are useful signals, but a decision is stronger when activation, retention, and business value confirm that the page attracted the right users.
Frequently asked questions
Is the feature graphic required?
Check current requirements in Play Console, as they can change.
Can I include promotional text?
Keep it accurate and policy-compliant; avoid badges and misleading claims.
How often should I update it?
With major releases or seasonal campaigns.
Keep reading
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