For iPhone, upload either the 6.9-inch size (1320 x 2868, 1290 x 2796, or 1260 x 2736 pixels in portrait) or the 6.5-inch size (1284 x 2778 or 1242 x 2688). For iPad, upload the 13-inch size (2064 x 2752 or 2048 x 2732). App Store Connect scales these down for smaller devices. Each localization accepts one to ten screenshots per device size in JPEG or PNG. Mac screenshots use a 16:10 ratio, such as 2880 x 1800.
Which sizes are actually required
Apple simplified screenshot requirements so you no longer need a separate set for every iPhone. If your app runs on iPhone, you must provide screenshots for the 6.9-inch display, or for the 6.5-inch display if you do not provide 6.9-inch images. If it runs on iPad, you must provide the 13-inch iPad size. App Store Connect then uses these for smaller devices automatically.
You can still upload sizes for smaller devices if you want pixel-perfect control, for example when a layout looks noticeably different on a compact phone. Most teams upload only the largest required size and spend the saved time on better screenshot design and testing. Apple adds new sizes when new devices launch, so check the official specification page before each major creative refresh.
iPhone screenshot dimensions
6.9-inch display: 1320 x 2868, 1290 x 2796, or 1260 x 2736 pixels in portrait, or the same values reversed for landscape. 6.5-inch display: 1284 x 2778 or 1242 x 2688 pixels in portrait. These two sizes cover the requirement for iPhone, and the 6.9-inch size is the safest choice for new creative because it matches current flagship phones.
Smaller optional sizes include the 6.3-inch display (1206 x 2622 or 1179 x 2556), the 6.1-inch display (1170 x 2532, 1125 x 2436, or 1080 x 2340), and the 5.5-inch display (1242 x 2208). Design captions so they remain legible when scaled down, because many users browse on these smaller devices even if you upload only the largest size.
iPad, Mac, Apple TV, Watch, and Vision Pro
iPad 13-inch: 2064 x 2752 or 2048 x 2732 pixels in portrait, and the reverse in landscape. Optional 11-inch sizes include 1668 x 2388 and 1640 x 2360. Do not simply stretch phone screenshots onto an iPad canvas; reviewers and users both notice. Our guide to tablet and foldable store assets explains how to design for large screens.
Mac screenshots use a 16:10 aspect ratio at 1280 x 800, 1440 x 900, 2560 x 1600, or 2880 x 1800. Apple TV uses 1920 x 1080 or 3840 x 2160, and Apple Vision Pro uses 3840 x 2160. Apple Watch has several sizes by case size, and you provide the largest relevant one. See our guides to Mac App Store optimization and smart TV app stores for platform-specific creative advice.
File rules, counts, and app previews
Screenshots must be JPEG or PNG in RGB, and you can upload one to ten per device size for each localization. Flatten transparency before export to avoid upload errors. Every image must show the app in use; splash screens or pure marketing art can trigger a metadata rejection under guideline 2.3.
You can also add up to three app preview videos per device size and localization. Previews must be 15 to 30 seconds long and use footage captured from the app. The first preview autoplays muted in search results and on the product page, which is why our preview video guide focuses on the first three seconds.
Design for search results, not just the product page
In App Store search results, users usually see the first three portrait screenshots, or the first landscape screenshot, next to your icon and rating. Those images decide whether someone taps through. Lead with the core outcome, keep captions short, and make the first frame understandable without reading the description. The first three screenshots strategy guide goes deeper.
If a preview video is present, it replaces the first screenshot in search results for many users. Make sure the video's opening frame works as a static image too, because autoplay depends on device settings. Test caption wording with the patterns in screenshot caption copywriting.
Localize and test without rebuilding everything
Each localization can have its own screenshots, and custom product pages can use different screenshot sets for different audiences. Build a template system with editable caption layers so translation does not require redesign. Our guide to localizing screenshots without redesign shows a practical workflow.
Once you have a strong base set, test variations with product page optimization in App Store Connect. Test one meaningful change at a time, such as the first screenshot's message, so you learn what moved conversion rather than simply finding a winner by chance.
How to do it, step by step
- Confirm the platforms your app supportsList iPhone, iPad, Mac, Apple TV, Watch, and Vision Pro support so you know which screenshot sets are required.
- Design at the largest required sizeUse 1320 x 2868 for iPhone and 2064 x 2752 for iPad as master canvases, with captions large enough to stay readable when scaled.
- Export clean RGB filesExport JPEG or PNG without transparency, named in display order, and check the pixel dimensions match exactly.
- Order for search resultsPlace your clearest value proposition in the first three portrait screenshots, because they appear in search.
- Upload per localization and verifyUpload in App Store Connect, preview each device size, and confirm text is legible on the smallest supported phone.
Before and after examples
Illustrative examples written for a generic app in this category, not client results. Swap in your own product, audience, and data.
Design at 1080 x 1920 and upscale.
Design at 1320 x 2868 and let App Store Connect scale down.
Why it works: Upscaled images look soft and may be rejected for wrong dimensions; designing at the largest size keeps text crisp.
App logo on a gradient with the text Welcome.
The core screen with the caption Track every bill in one place.
Why it works: Splash-style images waste the most visible slot and can breach guideline 2.3.
Phone screenshots centered on a 13-inch canvas with empty margins.
Native iPad layouts showing split view and the larger canvas.
Why it works: Large-screen users expect to see how the app uses the space.
Action plan
- Upload 6.9-inch iPhone and 13-inch iPad as master sizes
- Check Apple's specification page before every refresh
- Flatten transparency and export RGB
- Make the first three screenshots work in search
- Use editable caption layers for localization
- Test the first screenshot message with product page optimization
Metrics to monitor
- Product page conversion rate
- Search tap-through rate from impressions
- Conversion by device type
- Test lift from screenshot experiments
Record the baseline, release date, audience, markets, and external changes before interpreting movement. Rankings and conversion are useful signals, but a decision is stronger when activation, retention, and business value confirm that the page attracted the right users.
Frequently asked questions
What size should App Store screenshots be in 2026?
Use 1320 x 2868 pixels (6.9-inch) or 1284 x 2778 pixels (6.5-inch) in portrait for iPhone, and 2064 x 2752 pixels (13-inch) for iPad. App Store Connect scales them for smaller devices.
How many screenshots can I upload to the App Store?
Up to ten per device size for each localization, with a minimum of one. You can also add up to three app preview videos.
Do I need screenshots for every iPhone size?
No. Providing the 6.9-inch or 6.5-inch set covers iPhone, and smaller sizes are generated automatically. You can still upload smaller sizes for more control.
Can App Store screenshots include marketing text?
Yes. Captions and device frames are common, but each screenshot must show the app in use and claims must be accurate.
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Primary sources
Platform capabilities and limits can change. Verify current requirements in these official resources:
